PENERAPAN METODE DESIGN THINKING PADA PERANCANGAN APLIKASI E-KY BERBASIS WEB PADA PT PANTJA INTI PRESS INDUSTRI

Abstract

Design Thinking is an innovative approach that has been widely used in product and service development. This study aims to apply the Design Thinking method in designing web-based E-KY applications at PT. Inti Pantja Press Industry. This research was conducted to understand and overcome the challenges faced by PT. Inti Pantja Press Industri in verifying identity and collecting customer information quickly and accurately in accordance with applicable regulations. By using the Design Thinking approach, this study aims to improve user experience, optimize the verification process and provide safe and efficient technology-based solutions. This research will use a qualitative approach by collecting data through interviews with related parties at PT. Inti Pantja Press Industry and involve stakeholders in the E-KY application design process. In addition, literature studies on the concept of Design Thinking, KY regulations, and web technology will also be carried out to support application analysis and design. The results of this study are expected to provide in-depth insight into the potential for applying the Design Thinking method in designing web-based E-KY applications, as well as provide recommendations to improve application efficiency, security, and user experience. In addition, this research is also expected to contribute to the academic world in recognizing more about the benefits and challenges of implementing Design Thinking in the context of technology-based industries.