RANCANG BANGUN APLIKASI PENJUALAN ONLINE SPAREPART TV MENGGUNAKAN METODE RAPID APPLICATION DEVELOPMENT (RAD)

Abstract

The rapid development of information technology has changed many aspects of life, including the way businesses operate. Selling products online is a global trend that provides convenience for consumers. The rapidly growing online business in Indonesia has triggered competition in the e-commerce industry, including in the sale of TV spare parts. However, sellers face the drawbacks of selling on e-commerce platforms such as Shopee, especially related to the COD system that allows buyers to open packages before paying, increasing return costs and making it difficult to manage inventory. In addition, the complaint handling process on Shopee is considered less protective of sellers because the goods must be sent back immediately without the opportunity to appeal, in contrast to Tokopedia and Bukalapak which provide appeal options. The research aims to design an app that can help sellers overcomeunfavorable payment and shipping policies, as well as improve the return process and unfair complaint handling. The app is also expected to expand the reach of store marketing, manage sales online, and provide sales reports. To design the application, the Rapid Application Development (RAD) method is used which consists of four stages: requirement planning, system design, system development, and implementation. The RAD method allows for faster, more precise, and cost-effective application development, according to the needs of the TV spare parts market. The results of the study show that the designed application is able to overcome various problems faced by sellers.